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The Pro on the GO (audio) Spotlight on Success Season 5 Episode 13- Beyond the Mic: Using Medium to Extend Podcast Content and Engage New Audiences

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  Beyond the Mic: Using Medium to Extend Podcast Content and Engage New Audiences In the ever-evolving world of podcasting, engaging your audience goes beyond audio. This interactive session will showcase how we use Medium, an online publishing platform, to extend our podcast content into a visually appealing magazine-style layout. This approach allows us to reach new audiences who may prefer reading over listening while also providing an innovative way for existing listeners to dive deeper into our content. Using our podcast, The Chey and Pav Show, as a case study, we will demonstrate how we repurpose episodes into captivating articles, use design elements to enhance storytelling, and integrate links, images, and multimedia to create a seamless experience. Attendees will leave with actionable steps to: Transform their podcast episodes into engaging written articles. Use Medium’s features to design a magazine-style layout. Develop strategies to reach diverse audiences, including ed...
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The Pro on the Go (audio) Spotlight on Success Season 5 Episode 12 -Digitize Brand Value with Storytelling: Integrating “Ikigai” for Purpose-Driven Impact

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  Digitize Brand Value with Storytelling: Integrating “Ikigai” for Purpose-Driven Impact In today’s ever-evolving digital landscape, brands must do more than just sell a product or service. They need to forge deep, meaningful connections with their audiences. Storytelling has emerged as one of the most powerful tools for creating these connections, but what happens when storytelling aligns with deeper purpose? That’s where the Japanese concept of “Ikigai” comes into play—a philosophy that teaches us to find balance between passion, talent, economic engine, and what the world needs from your podcast. As a guest speaker on PodCamp Toronto I will share my experience as a Canadian Podcaster and explore the synergy between digitizing brand value through compelling storytelling and integrating the concept of Ikigai into a brand’s narrative. This conversation will provide the audience with actionable insights on how businesses can humanize their brand, create a sense of purpose, and estab...
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The Pro on the Go (audio) Spotlight on Success Season 5 Episode 11-Behind the Scenes at Lead Podcasting: What it’s like working at an independent production company

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  Behind the Scenes at Lead Podcasting: What it’s like working at an independent production company Join us for an exclusive look into the world of independent podcast production with Lead Podcasting. Moderated by the company’s CEO, Amanda Cupido, this panel brings together the talented producers/editors behind some of Canada’s most engaging and impactful branded podcasts. Hear from team members as they share their experiences in crafting compelling audio stories, navigating industry challenges, and refining workflows to ensure every project reaches its full potential. Gain valuable insights into the creative processes that drive Lead Podcasting’s success, and discover how they balance storytelling, innovation, and the realities of running an independent company. In addition to sharing practical insights, the panelists will also discuss the ever-evolving podcasting landscape, trends shaping the industry, and their predictions for what the future holds. Key Takeaways A behind the sc...
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The Pro on the Go (audio) Spotlight on Success Season 5 Episode 10-BGE: Big Guest Energy!

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  BGE: Big Guest Energy! One of Host Sean’s (The Creative Imbalance Podcast) most frequently asked questions is “HOW THE HECK DID YOU GET SO-N’-SO ON THE POD!?” In this session he will tell you all the tricks of the trade of how his small independent platform continues to land some of the biggest guests imaginable and the steps you can take to do this too. This session will be packed with close to 15 years of accumulated knowledge that will give you a boost and teach you standard industry/PR etiquette that will help you build relationships with the proper contacts for the opportunities to connect with the guests of your dreams. Key Takeaways The importance of PR relationships How to professionally maneuver in the arts/entertainment industry The process to book your dream guests (and even have them reach out to you) The power of consistency Why a media person should ALWAYS check their junk mail Presenters: Sean Sirianni                   ...
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The Pro on the Go (audio) Spotlight on Success Season 5 Episode 9- Create on Demand Easily Without the Overwhelm

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  Create on Demand Easily Without the Overwhelm You’ve been staring at a blank document for fifteen minutes without having written a word. Your cursor is blinking on photoshop and you haven’t drawn a single pixel. You have one hour in the boardroom to ideate and no one is lifting their hand to share an idea. Your whole team is behind on their work and you can’t seem to motivate them. For those who work in marketing or creative fields, and the people who lead them, this hands-on workshop will teach you practical, actionable exercises to get inspired, work collaboratively, and create on demand easily without the overwhelm. Key Takeaways Learn how boredom leads to better ideas Learn how to be okay with producing “bad” work Learn how to silence your inner critic to stop procrastination Learn how to create a safe environment for more effective creative collaboration Learn how to apply these techniques to create on demand Presenters: Candice Lee MacAulay Creativity Facilitator   ...
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