The Pro on the GO (audio) Spotlight on Success Season 5 Episode 13- Beyond the Mic: Using Medium to Extend Podcast Content and Engage New Audiences

 

Beyond the Mic: Using Medium to Extend Podcast Content and Engage New Audiences

In the ever-evolving world of podcasting, engaging your audience goes beyond audio. This interactive session will showcase how we use Medium, an online publishing platform, to extend our podcast content into a visually appealing magazine-style layout. This approach allows us to reach new audiences who may prefer reading over listening while also providing an innovative way for existing listeners to dive deeper into our content.

Using our podcast, The Chey and Pav Show, as a case study, we will demonstrate how we repurpose episodes into captivating articles, use design elements to enhance storytelling, and integrate links, images, and multimedia to create a seamless experience. Attendees will leave with actionable steps to:

Transform their podcast episodes into engaging written articles.
Use Medium’s features to design a magazine-style layout.
Develop strategies to reach diverse audiences, including educators, students, and professionals.
Build cross-platform engagement between their podcast and written content.
Whether you’re a podcast newbie or a seasoned host looking to expand your reach, this session will equip you with tools and ideas to amplify your voice in new, creative ways.

Session Goals:

Teach participants how to utilize Medium for content repurposing.
Highlight the benefits of a multi-platform content strategy.
Provide practical design tips to elevate podcast content into magazine-style articles.

Intended Audience:
This session is ideal for podcasters, content creators, educators, and anyone interested in expanding their podcast’s reach to diverse audiences.

Key Takeaways

  • How to Transform Podcast Episodes into Written Articles: Learn step-by-step techniques to repurpose your podcast content into compelling written narratives that resonate with readers.
  • Designing a Magazine-Style Layout on Medium: Discover how to use Medium's tools and features to create visually appealing articles that mimic the style and flow of a magazine.
  • Strategies for Reaching Diverse Audiences: Understand how a multi-platform approach can help you connect with readers who prefer text-based content over audio, expanding your podcast’s reach.
  • Integrating Multimedia Elements to Enhance Engagement: Explore how to incorporate links, images, videos, and other media into your Medium articles to create a rich, immersive experience.
  • Building a Cross-Platform Brand Presence: Gain insights into how to align your podcast and written content to strengthen your brand identity and foster deeper audience connections.
  • Presenters:
  • chey cheney
                                                   

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