The Pro on the Go (audio) Spotlight on Success Season 5 Episode 12 -Digitize Brand Value with Storytelling: Integrating “Ikigai” for Purpose-Driven Impact

 

Digitize Brand Value with Storytelling: Integrating “Ikigai” for Purpose-Driven Impact

In today’s ever-evolving digital landscape, brands must do more than just sell a product or service. They need to forge deep, meaningful connections with their audiences. Storytelling has emerged as one of the most powerful tools for creating these connections, but what happens when storytelling aligns with deeper purpose? That’s where the Japanese concept of “Ikigai” comes into play—a philosophy that teaches us to find balance between passion, talent, economic engine, and what the world needs from your podcast.

As a guest speaker on PodCamp Toronto I will share my experience as a Canadian Podcaster and explore the synergy between digitizing brand value through compelling storytelling and integrating the concept of Ikigai into a brand’s narrative. This conversation will provide the audience with actionable insights on how businesses can humanize their brand, create a sense of purpose, and establish long-term loyalty in today’s digital age.

Key Takeaways

• Introducing Ikigai into Brand Strategy: Explaining the concept of Ikigai (the Japanese idea of finding one’s purpose at the intersection of what you love, what the world needs, what you can be paid for, and what you’re good at).
• 8 Steps of Storytelling (Breakout Groups) - How brands can align their purpose (Ikigai) with their storytelling to connect with their audience on a deeper level.
• A personal case study shared - Omni Channel Experience - for digital platforms (podcast, webcast, social media, websites, blogs, videos, etc.).
• Tools and techniques to tell a consistent brand story across multiple digital touchpoints
• Exercises for discovering your brand’s Ikigai and defining its core message.
• Presenters:
• 
  Reh Bhanji